These findings come from an Uberall study comparing data from 64,000 third-party managed listings for the first half of 2018 with the first half of 2019.Ĭonversions captured in the study represent a combination of phone calls, requests for driving directions and website clicks.Ĭonversion rates and conversion growth.
Further, enterprise locations that reply to at least 32% of reviews achieved 80% higher conversion rates compared SMBs and direct competitors that replied to 10% of reviews. Locations that improve their Google My Business star ratings from 3.5 to 3.7 can see significant increases in conversions.
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